More information on how we protect users privacy on the website can be found here: Privacy and Cookies
What is a cookie
A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We encourage you to accept the cookies we serve. However, if you wish to restrict or block the cookies which are set by our or any other website, you can do this through your browser settings.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
More information about how you can do this can be found at allaboutcookies.org.
Which cookies do we use
We use Google Analytics, Google Tag Manager, Facebook Pixels and CMS cookies to create reports on the performance of our website and patterns of use.
These are listed below, if you are on a mobile device please rotate your screen to see the full list.
|Facebook pixel code||The pixel base code tracks activity on the website, providing a baseline for measuring specific events.|
|__atuvs||Helps enable visitors to share content with networking and sharing platforms|
|__atuvc||Helps enable visitors to share content with networking and sharing platforms|
|__RequestVerificationToken||Used as a key to help eliminate Cross-Site Request Forgery attacks and is removed when the session ends|
|ASP.NET_SessionId||Many ASP.Net sites require this cookie to maintain the user journey throughout the site|
|_gat||Helps restrict the amount of data used by Google Analytics on high traffic sites|
|_gid||Used by Google Universal Analytics|
|_ga||Used by Google Universal Analytics for reporting on visitor hits|
|ARRAffinity||This cookie is set by websites run on the Windows Azure cloud platform. It is used for load balancing to make sure the visitor page requests are routed to the same server in any browsing session.|
Further information on tracking technologies
We and our service providers (Facebook, Google, Bing, IDP Connect) use tags and tracking technologies to collect and analyse certain kinds of technical information for the purpose of understanding more about our website visitors and performance of our adverts and key pages.
Information collected includes:
- IP Addresses
- Type of computer of mobile devise you are using
- Operating system version
- Mobile devise identifier
- Browser type
- Browser language
- Referring and exiting pages, URLS
- Platform type
- Number of clicks on a page
- Domain names
- Landing pages
- Pages viewed and order of those pages
- Amount of time spent on a page
- Date you downloaded document, visited a page, completed a form.
Targeting / Advertising
We use Google Remarketing to show adverts that may be of interest to you, based on how you have interacted with our website and where you arrived from, example: if you have visited the website before, downloaded a prospectus, visited from a referral website.
In order to control the information Google uses to show you ads, please visit note that you can control this activity in Google Ads settings.
There are more ways to opt out of the way your share online behaviour, these are shared below. See: Opting out of third party vendors tracking.
This pixel records information about the user’s browsing session, which it sends to Facebook, along with a hashed version of the Facebook ID and the URL viewed, the purpose is to understand the success of adverts on Facebook, run by ourselves and our student recruitment partner IDP connect. It also helps us understand how people are interacting with our business from Facebook. The information is then used to help AECC Unviersity College, Facebook and advertising partners (IDP connect) run more relevant and effective ads.
The pixel/tiny piece of code has been incorporated into each of our web pages, this piece of code provides a series of functions for transmitting specific events and user-defined data to Facebook. No personal information is collected or contained in the pixels and cookies, this is only website user behaviour. In order to begin sharing pixel or offline event information with another business, AECC University College had to define our business’ relationship with the IDP connect with Facebook to reaffirm our compliance in data sharing. More information on Facebook business tool terms and sharing a pixel can be found here: Facebook for business - improving transparency sharing facebook pixel.
Opting out of third party vendors tracking
- Network Advertising Initiative opt-out page
- Information from Google to control use of device identifiers in device settings
- Control the information Google users to show you adverts
- Google Analytics opt out browser add on to install on your browser